As the Internet opens new communication channels, customers marketing needs and budgets are shifting away from traditional advertising and marketing agency strengths such as print and broadcast media. Each day the web becomes more central to the success of marketing campaigns, but how does an agency make money off the Web?

 

Now, agencies must acquire competency in specialized new technologies such as search engine optimization, e-mail marketing, podcasting, internet video, and social media.

 

We've compiled a set of resources to help agencies understand and learn how to cope in this new space. We'll soon be adding other resource categories as well, including podcasts, blog posts and forums.

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