| Internet Marketing |
Date | Article |
| 7/14/2008 | Integrating New Media into your PR Strategy |
| | New Media like blogs, RSS and social networks have changed the rules of marketing and PR. If agencies don't adapt, they face growth challenges. Here are five easy steps to take to move forward in the brave new world of Public Relations and Marketing.
Article by Mary Lower, Guest Author and president of Sterling Cross Group. |
| 1/15/2008 | How Search Engine Marketing Can Increase Your Web Site's Presence on Google, Yahoo!, and MSN. |
| | The Internet has become an
increasingly important tool in business and marketing communications.
While having a well-designed, highly-functional Website is critical to
business success, that in and of itself is no longer sufficient.
Companies also need to understand the vital importance of being found
and ranking highly on search engines. This is where Search Engine
Marketing comes into play.
|
| 1/14/2008 | Social Media: A New Internet Marketing Strategy |
| | One
of the hottest “buzz” terms flying around the Internet today is “social
media” -- online technologies and Web sites that people use to share
content, opinions, insights, and experiences. It's MySpace this or
Facebook that, and those are only two of the myriad of such sites which
comprise the social media landscape. |
| Web Design |
| Date | Article |
| 8/26/2008 | Primary Navigation: Don’t Make It a Mystery |
| | As marketing gurus, we tend to get cutesy
with our phrasing. There’s something about being a clever wordsmith
that really makes us smile. But being clever on the Web doesn’t always work, especially when you consider the usability factor. |
| 7/30/2008 | Go 'Green' … Even Neon |
| | You're thinking about getting a hybrid car – or, perhaps, you've already done it. It's just the first of many ways you're trying to be more "green." It's a term you may be tired of hearing, but it's not a term that seems to be going away anytime soon.
And that's a good thing, especially for Web designers. |
| 6/25/2008 | Five Tips for Successful Web Design |
| | So you've mastered print design, but the idea of designing a Web site for all the world to see, well, it scares the you-know-what out of you. Don't be intimidated. You're a master designer, right? |
| 1/16/2008 | How C.R.A.P. is Your Site Design? |
| | The four golden rules of site design. Simply follow them and watch the accolades
come flooding in.
Read article at Vitamin
|
| General |
| Date | Article |
| 1/23/2008 | Is This the Year of the Un-Agency? |
| | It’s 2008. The advertising agency business is definitely going to change this year. After reading all the articles and editorials over the last four weeks about various groups touted as the “Agency of the Year” by various publishers, I find myself asking this question: Will 2008 see the first time that the Agency of the Year is not an agency?
|
| 1/17/2008 | Traditional Ad Agencies, an Endangered Species |
| | Traditional ad agencies have the most to lose during the transition to digital
advertising. At least that's the assessment of 44 percent of those executives
interviewed by consultancy Accenture.
Read Article at ClickZ
|
| 1/15/2008 | The 'Math Problem' |
| | With mounds of metrics, creative no longer is the sole prevenance of the 'creative'.
|
| 1/14/2008 | Clients Ask Ad Agencies to Diversify |
| | Ad executives are going to have to change the way they do business and include more progressive methods to reach customers. Marketers want more focus on other advertising like online video and social networking sites and less on traditional media alone. That’s according to a recent article in the Wall Street Journal.
|
